Alongside the serious stuff, we’ve been running some exciting and innovative projects in Health Gamification, Community Marketing, Art and Music.

These projects serve a real commercial or social purpose and push the boundaries.

We put these projects together with a mix of industry professionals, graduates, undergraduates, (youngsters and oldsters). Many of our ‘Alumni’ have gone to some really interesting careers in the arts, music, technology and business.

Health Gamification

Putting the fun in to Heart Disease and Diabetes…

We brought together a group of games designers, developers and health professionals together to see what would happen.  The result was a really engaging way of learning the healthy food plate.

Download our paper on gamifying the food plate.


Music marketing

Marketing Music in the Digital Era

We’ve been playing in the space for a while now. We are currently collaborating with an up-and-coming Australian Band (frequently played on Triple J) to support their digital efforts with the development of digital tools and marketing

Transforming a Local Community

We’ve been on a mission to bring a local community to life for some years, and we are getting great results in collaboration with community groups and businesses.  A mix of old-school local engagement and new school social media and digital are the ingredients.  It’s a journey however, and we still have plenty of interesting initiatives ahead of us.

glen huntly village


Arts Innovation

Art is a particular passion of ours.  We’ve run a number of fun projects involving communities, and incorporating digital in various ways.

The ‘Great Art Mashup’ for example had a whole community mobilised to create 834 works from hundreds of artists and all the local schools.

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